4 Actionable Tips You Can Use to Drive Sales to Your Website.
Posted by Orlando Gonzalez on
Setting your online shop was probably exciting for you since you had seen how much other brands are making in sales every month yet when you start there is little to no sales in your shop. Frustration may set in and you might start thinking why you even considered opening an online shop in the first place.
We’re here to show you why you shouldn’t give up so fast with your online shop idea and instead implement these tips you can use as you finish reading them!
Start Using Content Marketing to Your Advantage
When people start an online shop they get so focused on selling and showing off their products they forget to create content for the brand altogether and leave potential visitors on the table.
Every e-commerce website should consider having a blog and creating content for it on a consistent basis in order to rank better in search engines. On top of good rankings, a blog can make your brand stand out by showing your knowledge in your specific industry (better if you solve problems in an innovative way!)
If you are producing content already then you should consider distributing it on your social media accounts for maximum impact!
Blogging is just one way to create content for your brand though! You should try different ways to distribute your content and ideas too! Here are some ideas to get you started:
Guest post on a website that fits your brand in order to build awareness and generate backlinks, which are fundamental in SEO.
Start a podcast where you can go deep with your content and bring other professionals you can exchange ideas with.
Social media is a place you should pay close attention to since most people are using it 24/7! You should be aiming on posting content on your accounts at least once per day and doing it on a consistent basis!
Never forget the importance of good quality content for your brand!
You may be using Instagram by now and have been following other peoples tips and tricks as well as possible by adding hashtags, interacting with people, providing value and responding to everything they ask you (If you are missing some of these things then you might want to checkthis article out!) but your sales could still be stale even though you are getting solid feedback and it’s not a problem with your products as you might think!
When people use social media they want everything as easy and seamless as possible and going to your profile in order to tap on a link that sends them to your online store can seem like an inconvenience most people aren’t willing to go through even though they DO like your brand and product ideas.
This is where your Instagram integration with Shopify comes into play! It lets you create links on your posts that sends people directly into the product you described, making it as easy to find as possible!
The only problem with this is that you need to get approval from Instagram itself in order for you to be able to sell products on Instagram with the links feature.
In order for you to ask for approval (no, you’re not getting married) you will need to follow these steps:
From your Shopify admin, click the + button beside the Sales channels heading.
On the Add sales channel dialog, click Instagram to learn more about the sales channel.
Click Add channel.
Log in to your Facebook account page to authenticate your Instagram account in the sales channel.
After you added your Instagram business profile, your account will be reviewed by Instagram for access.
Launch a Facebook Store
Since we are talking about social media and making it easier for potential customers to get to your shop, why not go and talk about the social media platform with the biggest amount of users?
It’s easy to start selling your products via Facebook by integrating it with your Shopify account and having one whole inventory.
To connect your Shopify account to your Facebook page, click on the “Connect account” button at Facebook > Account.
Click on Continue when Shopify asks for your permission to read your Facebook page as well as manage and publish content on your behalf.
Finally, Shopify will ask you which page you want to add the store section to.
After that, you are set! (You will have to do some “paperwork” talking about what you can and cannot sell on Facebook and terms.)
Start exploring your new shop on Facebook and see how it works before putting it live! (We will be publishing an article talking about the Facebook store soon!)
Create Content and Giveaways!
All of these tips and tricks listed before can help your business after a month or so but you may need a boost in sales in a shorter period. If that is the case then you should consider doing giveaways and contests which incentivizes new people to interact more with your brand in order to win a prize.
By having a sudden spike in traffic of people going to your website you can take this as an advantage and offer discounts for them to buy products regardless if they win the contest or not!
These are only some of the tips you can use to make your brand’s sales go up, there are many more you can use as well as create if your feeling adventurous!
If you liked this article why not go and see our blog? We post content on a weekly basis that can help your business move forward! Find our business services by clicking here