Selling more products is the main goal most businesses have for the holidays, and what better way to reach that goal than to use Shopify apps and integrations?
Now, before you head down and download all of them, give them a thorough revision and see which ones can actually make an impact on your business.
Remember, not all apps are made for all brands and industries!
Having said that, here are the best apps and integrations you can use right now to improve your sales and website traffic for the holidays (and year-round too).
Have you been trying to get more user-generated content on your website to further improve your social proof?
This app helps you achieve it by creating a curated gallery from the images your audience has been posting on Instagram.
The app finds all of the images needed and asks you to check them for you to choose which ones would look best on your site.
This does 2 essential things for you.
- People featured in your gallery are happy to see your brand taking the time to showcase their content to the world.
- It shows people checking your website that your product is being enjoyed by others.
It's a win-win situation for your brand!
We suggest you make a hashtag unique to your brand so you can create stories on Instagram, asking them to use it on their posts.
This way, you have all of the user-generated content on Instagram in one place.
If you are unsure whether to buy the monthly subscription, you can always use the trial version for 1 month.
If you're looking to promote your business via email, then Privy can help you build a subscriber list.
Like you know, people tend to abandon their shopping carts after adding a few products. Privy can help you reduce this by sending targeted popups with discounts to help close the sale.
You can automate almost everything in your email marketing strategy, which means you have time to focus on other aspects of your business.
Best of all? It integrates with your Shopify and Shopify Plus accounts, so everything is synced to perfection! No more having to check if the coupon created is added to your store or not.
Privy has several subscription tiers, but they have a free version that provides most of the perks the paid ones give.
Did you know that people tend not to finish a purchase online simply because the shipping isn't free? (Amazon Prime is starting to make more sense, huh?)
The app lets you add a free shipping button on any product page you want, making it easy to integrate with your current website.
It's completely customizable, so you can find different free shipping offers depending on what country the visitor is searching in.
It even has a holiday background for those special days like Christmas. This way, it blends better with your website and overall aesthetic on those important dates.
It's completely free, so you can check it out and see if it works for your brand today!
Yes, we talked about giving free shipping to your customers to incentivize them to buy products. Still, there are situations where you should charge for shipping. This is why the app EasyShip exists.
The app lets you find between hundreds of different shipping solutions, or add your own courier so you can put your own rates.
It also monitors your shipments with notifications from any of the couriers listed.
If you're tired of the price changes some couriers have, EasyShip might be the perfect solution for you.
You don't even have to pay for a subscription service, all you pay for is the services the couriers provide you with.
Are you looking for an app that tells you the specific reason why your website visitors aren't converting into paying customers?
Lucky Orange does this and then some more.
The app has a "DVR" feature, which lets you see everything from the eyes of your visitors and lets you observe where they went and on what page they decided to leave.
You'll be able to create polls and surveys to get better insight and change areas of your website accordingly.
There are also dynamic heatmaps which show you which areas visitors tend to click the most on. This helps you add relevant information and products in high clicked spots for better conversions.
Although this app doesn't increase conversions by itself, it's still an essential app to have if you're doing all of the analysis by yourself.
The monthly subscription will cost you $10 and will come with all of the features.
There are also bigger packages if you're a bigger brand.
Getting people to buy your products is excellent, but getting them to stay and keep buying more products from you is the goal all brands should have.
In comes Smile.io with the perfect solution for any brand chasing the goal mentioned above.
The app creates a loyalty system where your customers get exclusive offers and discounts the more they buy from your website.
Smile offers 3 ways you can build your customer retention program.
- Loyalty points program
- Referral program
- VIP program
The app has a free version that is fully customizable so that it matches your current website aesthetic.
There are some tools like point expiration that require you to buy a monthly subscription (the starter pack costs $49), but it's still pretty useful as a free app.
To top this Shopify app list, we added an app that many of you have probably heard about.
SUMO is an all in one digital marketing solution that looks to increase your conversions as much as possible.
Be it via emails or through strategically placed pop-ups that incentivize visitors to place the order, SUMO does just about everything you need to grow your business.
If you're a small business and you don't know how to grow, this app will help you start.
With SUMO, you don't even need to pay for a monthly subscription like most apps; you only pay for what you use.
All of these apps will help you to increase your overall conversions in one way or another.
If you have an app you use and we didn't mention it here, please leave us a comment telling us why it's so great!
Send any questions to firstname.lastname@example.org, and we'll respond to you ASAP.
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