Top 5 Content Marketing Integrations for Shopify
Posted by Wegacha Team on
E-commerce website owners often choose Shopify as their preferred business platform. If you are one of many Shopify users you are well aware of all the useful features this online store builder has to offer.
The thing is that there is more to Shopify than it meets the eye. It allows you to integrate some amazing content marketing extensions which can empower your marketing efforts. Considering that content marketing is one of the key factors for successful marketing, you should get the most out of this possibility.
Here is a list of top five content marketing integrations and extensions which you can easily integrate into your Shopify website.
1. SEO Manager
Organic searches play an important part in driving sales so you must think about SEO. More people will come across your website if you know how to optimize your content.
However, optimizing your content can be a big challenge, especially if you don’t have a lot of experience. Thankfully, technology has a solution for everything and SEO Manager could be your savior.
As their website says, “SEO Manager was built with Shopify in mind” so integrating this app is very easy.
It offers numerous helpful features so most aspects of your SEO process will be covered.
For example, their Google Result Simulator can check how your website will rank on Google search results. Once you have the results, you’ll know how many corrections you’ll need to make.
If you don’t know which changes to make, use the built-in SEO scanner to scan your website and it will offer valuable advice on how to improve your content for better SEO results.
Important features to consider:
- Real-time SEO feedback
- Keyword suggestions
- Google search console connection
- Google Mobile-Friendly Test gives advice on how to make a mobile-friendly website
2. Yotpo Reviews
Never underestimate the importance of product reviews. When in doubt, most customers rely on reviews before they make that final decision.
According to some research, reviews make 71% of customers more comfortable purchasing a product.
It will be much easier to motivate the customers to buy a product if your website content includes reviews.
The product description isn’t enough to persuade the customers because they appreciate more the objective opinion of fellow shoppers.
With Yotpo Reviews you can build your review content much faster and improve your customer service at the same time.
What it does is that it allows your customers to leave reviews by fulfilling the in-mail review form. It can raise your review number because it will make the review form much more approachable.
You can easily integrate it into Shopify account and start using its benefits. Beside the in-mail review form, it allows you to manage both positive and negative reviews.
There are also some extended benefits which come with full-featured setup. If you opt for this choice you’ll be able to integrate social media accounts, add Q&A section, upload photos sent by customers, and add discount coupons.
Important features to consider:
- Easily generate reviews
- Using customer content to increase sales
- Importing existing reviews from other platforms over to Yotpo
- Showcasing customer photos
3. GetResponse
Email marketing is one of the essential content marketing components. The way you construct and approach email content can have a great effect on your conversion rate.
The email content is one of the best ways to approach your customers, attract their attention, and convert browsers into buyers.
Creating engaging content can take quite some time, especially if you want to personalize it. That is why you should take advantage of time-saving features that GetResponse has to offer.
This is an advanced email automation tool with E-commerce features. Once you install it all you have to do is type the name of your Shopify store to connect the integration.
They offer a wide range of email templates which are divided into categories. Based on the nature of your business you can browse through fitness category, retail, e-commerce, restaurants, etc.
In case you’ll need some help to modify and personalize the templates you can always turn to writing services such as Studicus, Grammarly and WoWGrade and save some time on that as well.
One of the best things about GetResponse is their workflow builder. Based on the triggers such as abandoned cart or purchases it sends corresponding emails.
Important features to consider:
- Hundreds of email templates
- Sending specific email content activated by assigned triggers
- Adding customers to email lists through Shopify
- Syncing data between the two platforms
4. Social Photos
Social media content is one of the best ways to create awareness of your brand, build a relationship with your customers and ultimately, get them to be loyal to your online store.
Potential buyers appreciate social media content which shows the satisfaction of previous customers. Having visual proof of your product’s quality will present you as a trustworthy brand.
This is when Social Photos comes on the scene. Influenced by Instagram and other social media platforms, people have become more attracted to visuals so this integration is perfect for improving your content marketing efforts.
Once you integrate the app into your Shopify site, it will collect the photos from social media which feature your product. Then you can use those photos as proof of your happy customers and their good experience with your business.
Instead of hiring people who will go through social media and search for tags and mentions of your product, this app will do it all.
Important features to consider:
- Keeping track with posts which mention your product
- Sorting through the posts and prioritizing the best ones in your product’s gallery
- Sending encouraging reminders to customers to post photos with your product
- Measuring the effectiveness of social media marketing with multi-faces analytics
5. Outgrow
Quizzes and calculators have proven to be very engaging for customers. It gives them the feeling that the company cares about them and their opinion.
Include this type of content as your marketing strategy to improve customer experience. Outgrow can be the perfect integration if you want to make quizzes a part of your marketing process.
This cloud-based platform enables you to create interactive quizzes and calculators with built-in lead generation.
The templates they offer are optimized and responsive. You can easily personalize them by adding your logo, color, and assets.
When you embed them into your website, they can come up as full-screen pages, slide-ins, or pop-ups.
Not only will you engage your customers, but you will also collect data on generated leads, engagements, unique visits, referrals, and more.
Important features to consider:
- Boosting lead generation
- Getting customers’ insights
- Embedding like and follow buttons in calculators to increase social media following
- Adding share action CTAs for social media platforms (Facebook, Twitter, and LinkedIn)
Final Thoughts
Running an e-Commerce store is a demanding business. When an opportunity comes which will make your job a little easier, you shouldn’t hesitate to take advantage of it.
These five integrations can bring you better results and save you some time as well. Now that you have all the facts, it is up to you to make the next step and take your business to the next level with these useful integrations.
Melanie Sovann, born in 1990 in the greater LA area, is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from technology to sociology. She is currently a writer and editor at Trust My Paper and loves every second of it.
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