3 Ways you can Increase your Brands Online Credibility
Posted by Orlando Gonzalez on
Your brand's reputation is always at stake when creating content online.
Saying that your brand makes good products or has great services isn’t enough to attract buyers anymore.
You now need to show them how amazing of a brand you are and why they should pick yours over thousands of other brands with a similar product.
But how can you do it?
It’s a process where you may have all of the parts you need even before you start!
So let’s begin!
Customer Testimonials
If you’ve been in the market for a while, then you might have a few positive reviews under your belt, if that is so, take the time to check them out and see which of them you could use to showcase how good your product and brand is.
Yeah, so all of that sounds fantastic, but what if you don’t have any reviews even though you already had some customers?
In that case, you need to get in contact with them via email or by phone (if they left you a number) and ask them to leave a written review or a video testimonial where they talk about how the product helped them improve something in their life.
We suggest you ask first about the possibility of a video review since people trust reviews more if they see the person who gave it. This way you remove any doubt of it being fake.
Great, you now have a handful of reviews ready for you to use, but you may be asking, where the hell am I going to put these?
The short answer is everywhere!
You should be looking for ways to put them in your landing page, your social media posts, in the product page itself, even blog posts if you’re trying to make a point!
Use every single detailed review to your advantage.
Don’t use any anonymous customer testimonial though, since it may make it seem like you made them up, which in return makes you lose credibility.
A Beautiful and Intuitive Website
We can’t stress enough the importance of having a website which is easy to navigate and that looks good.
If you have 3 brands with the same product but 2 of them have a slow and boring website and the last one has moving images, great copy and an easy UI, which would you prefer to buy the product from?
You probably chose the latter because they seem like they care about you and your experience.
This is what you should be aiming for when thinking of your website!
Here are a few questions to take into consideration when checking your site out.
- Can you move from page to page easily?
- Is the copy free of grammatical errors?
- Does the website look similar to other brands inside of your niche?
- Does the style suit your industry?
- Are all pages loading fast or do they take more than 5 seconds?
These are questions you should ask yourself while being as honest as you can, so you can see which parts you can improve.
Create Content for your Blog
Sure, you may already be creating articles for your blog, but how often are you posting them?
Writing an article once every 3 months isn't a good ratio if you're looking to improve your brand's credibility.
Instead, you should be trying to make at least 3 articles per month talking about something inside of your industry.
These articles can range from tips and tricks, all the way up to in-depth how to's.
If you're selling a product instead of a service, you can take even more advantage of the articles by making them about interesting ways people can use your product to improve something in their life.
Don't only focus on your products though! You should be talking about anything important going on in your industry and giving it your own twist and point of view.
Remember that using your expertise to help people understand and learn things inside your industry will always bring trust to your brand!
By following these tips people will begin to trust you as a brand and will consider your products/services a lot more!
If you have any questions or don’t know how to do any of these, send us a message here: Wegacha
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