6 Types of Digital Marketing, Which One is For You?
Posted by Wegacha Team on
Have you been searching for ways to attract more people with digital marketing bu stop dead in your tracks a soon as you learn that there are more than 1 type?
Don’t worry we’re here to help you out and give you a clear understanding of the top types of digital marketing!
Search Engine Optimization (SEO)
SEO is a process in which you grow your online presence in a more organic fashion rather than using Pay Per Click. (PPC)
Search engine results pages or SERPs are what appear when people search for specific keywords using search engines like Google. They get tailored results based on the keywords they used, location, time and browsing history.
Organic search results are ranked and organized using the search engine algorithm. These algorithms change depending on how people search keywords and how engage with online content.
The idea when using SEO is to rank up higher in SERP which directs more traffic on your website and lets more people turn into customers.
If you are looking to do well in SEO you have to be on top of the latest trends and understand that SEO is about creating a website people fall in love with (high quality)
Social Media Marketing
If you’re not using social media in order to increase your overall brand awareness then you are missing out on getting new people to learn about you!
Social media lets people contact you and engage in a more personal way, making it a great space to interact and see what works and what doesn’t.
As soon as you understand social media is a platform used to share content and to interact with people around the world, the easier it will be for your brand to create good shareable content and to interact with as many people as possible by starting conversations and responding to everything people ask you!
We made an article not so long ago talking about why you should be using content marketing to skyrocket your lead generation and sales but we can talk a bit about it here! If you want an in depth article talking about it then go check it out.
Content marketing is a tool any brand can start implementing in order to create a bond with people.
It gives people a reason to buy from you because they read your articles talking the good things you can use the product in and even put in the effort to add tips on top of all that.
A good tip is to think about the audience you want to reach before writing and only write about topics they would be interested in reading about.
If you mix this with social media marketing you will be able to maximize your exposure across all of you accounts, which is ideal.
This refers to the process of paying for conversions. Imagine it like hiring someone to do the sales for you and in return you have to give them a part of the profit which you determine.
The upside is that you don’t have to pay for their services only for conversions.
A good tip is to define all of the guidelines before starting anything, this ensures you don’t get taken advantage of as well as telling what they can and cannot do when it comes to closing a sale since they are talking in behalf of your brand and reputation.
This is a great way of digital marketing if you find a good blogger or an e-commerce website.
This is a new way of marketing being used on social media platforms to drive people into your brand as well as getting sales.
The idea is to get someone with a big enough presence and social power (Influencer) to talk about your product/service.
The idea is straightforward, you pay them to promote your product and they showcase it to their following on social media. Another good way to use influencers is by letting them takeover your brands account for a day with the intention of getting their community into your brand.
Viral marketing is about making a video or article that can give you overnight success by blowing up and racking thousands or millions of views.
This is a short term strategy to get a ton of traffic to your website but is hard to do since it takes some high quality content that is funny and talks about your brand is some shape or form.
Think about the Old Spice commercials to get a picture of how a viral video is like.
Now that you know the main types of digital marketing, you can pick which one benefits your brand the most.
Look to use more than one type in order to increase overall brand awareness and get more lead in the long term game.
Something to keep in mind is that they all interact with each other and more often than not you will be using a series of them to get to your goal.
A good first step into digital marketing is creating a blog, it may seem daunting at first but as you go deeper you will understand that it all comes down to how you plan the content itself.