Actionable tips for you to use on Instagram right now!
Posted by Wegacha Team on
When brands start using Instagram, they tend to be lost and start pumping content out with no real idea of what they are trying to accomplish there.
We are here to help you go on the right path with some tips you can use as soon as finish reading it!
Use a social media management tool
Creating content isn’t hard, posting it on a consistent basis is, that’s why every brand should be using a social media management tool like Buffer or Hootsuite to publish their content.
For those who don’t know what these tools do, in a nutshell, they let you arrange what you want to post on multiple platforms and does it for you. Think of it as your personal social media assistant.
All you have to do is schedule the content you want and it does the rest! It saves time and lets you pump out content on a consistent basis, which should be your goal when on social media.
Both Hootsuite and Buffer are good for managing accounts and are the most popular from all other management tools.
Use Hashtags the Proper Way
A problem you can see a lot on social media is the amount of posts that have a wrong hashtag making it be in a topic it shouldn’t. Sure, it will boost the amount of people looking at it but it won’t help you build a following for your brand.
The idea on social media is to create a community that is looking for you to publish content.
By using the right hashtags for your brand you can get on the explore page of people interested in your content.
Using a hashtag finder you can find some relevant hashtags for your posts but beware, you NEED to read what the results are. Most of the time they will give you a mix between the hashtags you want and the ones you don’t.
You have to delete the ones that don’t have anything to do with your brand or topic and that’s it.
The goal is to put at least 20 hashtags on your post. If you don’t like them being on your caption you can go and put it in the comments.
Publish at the right time
Knowing when to post content is crucial to reach the demographic you want.
A rule of thumb is to understand at what time people use social media the most, be it in the afternoon, night or midday. After this, you can use your social media management tool to schedule the posts at that time.
Instagram has an analytic tool which can give you a chart for your content which tells you the hours where your content is seen the most. If you don’t have this then it might be you don’t have the account in business “mode”.
Here is a comprehensive guide to get your account in that “mode”.
Use stories more often
Being a brand which stands out on social media takes some extra effort when it come to creating content but brands all over IG forget to publish content on stories.
Don’t do this, instead go and publish 7 posts on stories and look for ways to make it engaging and fun.
Stories is a place where you can have fun and be less elegant than with your real posts. This means you can go and make behind the scenes with the brand team and what they are up to.
It can also be a good place to see what your followers like, by using the question, slider and choice stickers which gives them the ability to tell you what they want.
Stories are underutilized by small brands and you can take advantage of it!
Engage with the community
Brands do not engage enough on social media today and they don’t realize how important it is for them to grow!
Responding to every comment and message you get is a great way to build a relationship with those people! Everybody likes when they ask something and others respond right? It’s the same thing here.
Another thing you have to do is talk with other brands and people to get yourself out there and to get to know others that you can collaborate with.
Sure, engaging takes time but it doesn’t mean you shouldn’t do it.
Having learned all of this, you can now go and start implementing them without anything stopping you but time.
As time goes on, you will start seeing a difference on the amount of people following you and the interactions they have with you if you give these tips a try!
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