Posted by Andres Aguerrevere on
We are living in a constantly changing world; everyday new technologies appear to make our lives easier. It is no surprise that many aspects of daily life are adapted and made simpler throughout Internet, from communicating with our loved ones to doing business, it is a reality that can’t be avoided.
It’s a great time for entrepreneurs; eCommerce is in constant growth and according to a study made by emarketer shows that for 2018 it is expected to reach up to $2.5 trillion. On the other hand, starting an online business is easier, faster and gives you the chance to profit while you take care of your everyday life.
The key to succeed on your eCommerce business is to create your business strategy beforehand and launch your product. Let’s take a look at the steps you need to successfully launch your online business.
Of course it might be obvious, but choosing your product is essential, because selling the right one will not only help your business succeed, but knowing what is it that you are offering will help you set the right business plan. Run your own market research, find out what’s trending and decide your product. If you’re still not sure on what is the right product for you, here are some tips on what makes a product “good”:
Don't have a product? Can't find a product? No worries, check this out...
Once you’ve decided on your product it is time to put your idea to test, to measure if you made the right choice. Follow a few steps to find out more about the product you chose, and its marketing and demand characteristics.
Once you’ve decided and tested your idea it is time to find the right supplier or manufacturer for your product. You must first settle down whether you will use a local or overseas manufacturer, you can use some online directories such as Thomasnet, Makersrow, and Alibaba. Then, plan your email and all the information you need from them, don’t focus only in pricing, but also minimum quantity order, payment terms and shipping information.
This will become your road map on the path you need to follow, make sure you consider every aspect of your business and avoid leaving anything to improvisation. Creating the right business plan will make the whole process easier, since you’ll be aware of every one of your moves and plan ahead. By seeing the greater picture you can prevent possible flaws in your plan and solve them, and finally it helps you get even more involve in what you’re working on.
Need a business plan? No worries... drop us a line --> Email the Wegacha Team
So now you know what you want to sell, you know where you’ll get it, and you know the steps you will need to take. It is time to actually create your own brand, choosing its name, logo, design your online store and apply your marketing strategies.
Brand image is very important in every product, but for those that are starting its presentation is everything, so choosing the right name is crucial to attract all possible customers. Having a good domain name is the start to have a good business; here are some tips to guide you:
There are many online resources that can help you verify available domains, or create one from a key word.
Other important aspect to consider when setting it up is to find the right design for your logo. Remember that it will be the image of your company so it must be creative, simple and easy to identify.
How would you make people know about your product, learning SEO is essential to attract traffic to your site, using the right key words can mean a huge increase in the number of visits you receive.
Need a marketing plan? No worries... drop us a line --> Email the Wegacha Team
Once you have your business and marketing plan, your domain name ready, and your brand image designed it is time to open up your store. Remember every detail is extremely important, from the layout to the products description. Once you get the traffic, you website will be the one to convert the possible leads.
The description of your product is key to convince your possible customers they are in the right place, consider the following elements to write an appealing description.
By describing exciting situation where they use your product.
To complement the description use high quality photos or videos that display your product, so customers are able to see it as much as possible.
Following these steps will assure you don’t miss any important detail in the process, apply them in the right way with these tips to have a successful eCommerce business:
With this road map on what to do, you will have success on your side. We know there is not just one way to build a good online store, but with these steps and tips you are on the right path to owning a prosperous business.
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