The eCommerce War. Who's the big winner?

Publicado por Andres Aguerrevere en

The eCommerce War. Who's the big winner?

When setting up an online store there’s an amazing variety of tools, apps and different elements to help you in this process. Whether you are a computer expert or not, these tools are here for you to start your online business.

Once you’ve decided on the products you will sell and the strategies you will use, one of the most important steps is to choose the right platform to offer your products. There are many options to choose, each one has its benefits and features that may be useful for you. The right one for your business will depend on many elements. We’ve selected four of them and will describe their main characteristics, pros and cons.

*not in any particular order 

  1. Woocommerce: One of the main features of this platform is that it also offer a plugin for WordPress, allowing its users to use this website to set up their online store, it has worldwide reach and gives the opportunity to turn their already existing store into a mobile app.


  • You can view all users’ ratings and reviews, along with votes for each product. Customers can add also add ratings to each comment.
  • Reports are organized precisely organized by date of sale, product, category, etc.
  • The plugin is free, after downloading users can add products directly from their WordPress dashboard.
  • Users can access through a computer or mobile phone.
  • Offer a variety of payment getaways: BACS, PayPal and Cash on Delivery.


  • Although the plugin and WordPress are free, the hosting isn’t, so it requires an additional payment.
  • You will need to take care of downloading, installing and setting-up the plugin.
  • If you don’t have a WordPress account you will need to set it up and it’s a longer and complicated process.
  • A basic knowledge of WordPress is required.
  • Target group:

Since it is a plugin for WordPress, users who already have a website and hosting there are the ones who take the most advantage in the way.


Steps to create a store:
    1. Install WordPress and set up your account. Get WordPress
    2. Pick a theme, you have many free options, or you can pay a premium one if your prefer.
    3. Activate Woocommerce, you have different options to do so
    4. Add extension, and open up your online store. 

    1. Magento: This excellent platform along with its services for setting up stores, also offers trainings and free webinars to its users, allowing them to know all the features and options the site has to offer.


    • It has a completely customizable design with templates.
    • The layout is very professional, the information is very well organized with many aspects to build a perfect online store
    • The content and information are very precise and thorough, offering all needed details to successfully create website.
    • Customers are segmented according to their needs and interests, so promotions and offers are specially targeted.


    • Premium plans are very expensive.
    • The layout is complicated to customize and personalized.
    • The forum is confusing for users, it is not very user-friendly.
    • It is not recommendable for beginners since it has many options and complex setting.


    Target group:

      Being complicated to set up and apply the different options it is not recommended for starting small business or entrepreneurs. Magento is ideal for big companies and business.


      Steps to create a store:
        1. Sign up and provide all required information
        2. Design the layout, choose from the many available themes, they can be edited if wanted.
        3. Add your products, fill in the information, add prices and images and finally add meta information for SEO purposes
        4. Launch your store.


        1. Bigcommerce: This platform is one of the easiest ones to use, with an user-friendly layout ideal for everyone who is looking to start an online store.



        • Every aspect of the website, from stores to admin pages and set up is user-friendly.
        • Includes many marketing features.
        • It has a variety of free and premium themes. And for programming experts it allows to code their own design.
        • It is linked with many marketing, inventory management and accounting systems.
        • Customer’s database is very complete, so it offers a lot of valuable information for sellers.


        • All plan are paid, it doesn’t offer cheap or free start up offers.
        • It can be complex to set the store up, although it is user-friendly which makes it easier to use tan Magento.


        Target group:

          It works better for big companies thanks to its great efficacy on big installs.


          Steps to create a store:
            1. Sign up
            2. Customize: provide personal info, SEO details and choose your theme.
            3. Add products: Complete product details and descriptions, prices, shipping cost and images.
            4. Set up payments, taxes and shipping information.
            5. Launch your store


            1. Shopify: This option is one with the biggest number of users, and it is available in different languages. One of its greatest benefits is that it offers a free trial demo for users to try out the different options.


             shopify open a webiste with wegacha



            • Has over 100 professional themes
            • It has payment providers integrated, and easy to use check-out, allowing customers to pay quickly.
            • Offers a blogging platform
            • Users can link it to their own domain name.
            • Offers many marketing features; integration of social media, product reviews, email campaigns and special discounts)
            • Provides free hosting, users just open an account and can start offering their products immediately.
            • Also, offers SEO options to promote the store.
            • The admin page is very well organized, simple to use and User-friendly.


            • It only has 3 product attributes set on default (size, color and material), users can add many options to these already set parameters but it is not possible to create new ones.
            • Target group:

            Anyone can use the site, since it is simple to use and user-friendly beginners can easily set up their sites, as professionals will appreciate the great variety of options it has to offer.


            Steps to create a store:
              1. Select the Shopify plan that adapts to your needs
              2. Provide your domain name, or buy one on the website.
              3. Design your store layout, there are free themes with drag/drop option, and premium ones.
              4. Add your products, description, payments option, shipping information, etc.
              5. Launch your store


              All these options offer great benefits and options suitable for every need and requirement. It will on depend on what you are looking for; the type or size of business you want to start, the background knowledge and the budget you have. Once you’ve read and analyzed all the features each one has to offer, you can wisely decide on what’s best for you.


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