10 Proven Ways on How to Build a Quality Email List
Publicado por Andres Aguerrevere en
Why a quality email list? Aren’t emails boring? Definitely NO. Having an email list will assure you a great list of possible customers that could be interested on learning more about you and the product or service you sell.
Email marketing could be the first step to be closer to your clients, even when it seems that emails are not a good way since people do not care so much about them. However, as we told you in a previous article, email marketing can be quite effective if you follow some basic steps such as personalizing your emails to engage customers into your brand beyond a simple “Hi, [Customer name]”.
If your customers open your emails it means they are interested on what you have to say, so the next step will be creating a good email structure that creates the final bond. Make them sign up by offering exclusive promotions such as offers, discounts and some gifts that make them feel important. Give what you promise and everything will flow.
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The first thing you must do is creating a sign up form on top of your landing page (and all your pages) after a short explanation, which will ensure that your customers read the info and write their emails successfully. Remember that most people read just the first lines on the website and if they do not get something interesting, they will not keep reading.
- Explain them in a few, concise words why they should enroll your newsletters. Include details such as offers, interesting information, and everything you consider necessary.
- Wording is important! If you tell people just to sign up because they will get exclusive offers, they will be more than interested to write their emails.
Some brands prefer to place their newsletter signups at the bottom of their websites, so people know about them before adding their email to your list. That also works!
1. Choose the design carefully
Visually-attractive websites get more attention than the plain, boring sample some brands choose.
- Don’t use too many colors, pictures or lots of words to explain simple ideas. The simpler, the better.
2. Don’t look desperate
Instead, look fresh, confident, and relaxed. Asking too many times for a sign up is a sign of desperation for getting clients.
- See the example of what people do on Facebook with pictures of their relatives or friends to get likes and win a pageant. They tag you many times, insist on you to vote or like, and keep insisting until you finally do it, but then you block them or ignore their future requests, even if they are really important.
3. Avoid promises you can’t keep
We need to emphasize this point: if you promise whatever that comes to your mind just to get more subscribers, you will pay for it later in a very bad way, when your subscribers get angry and leave you alone, asking to unroll from your spamming mails.
- Be careful with this: you will need to plan carefully every discount or any other kind of gift that you offer.
4. Ask yourself what value you will add with your emails
What are users going to be given in return of their emails?
- There’s something that will help you a lot with it: what would you like to be given in return when you sign up for a newsletter? This will make things easier. Knowing this, you are going to be able to understand users better.
- Discounts are no added value at all: it is just a way to go directly to buy, so why should people enroll an email marketing list if they have they direct way to buy your stuff?
- In this case, what you need to add will be content, important info that makes them happy to receive your emails and make them have a longer relationship with you, beyond what they can buy from you.
If you offer people to improve themselves through knowledge, making them feel part of a group, or feel safe and confident, they will reply with satisfaction, So the key word for newsletters is education about your brand and what it means, apart from stimulating contents that enhance their user experience.
5. Sell your newsletter
The copy you choose for your newsletter invitation needs to be eye-catching. It is like a product you are selling, and just as you do with products, you must sell your newsletter.
- Explaining newsletter benefits is not enough. Explain the newsletter features and how often people will receive them.
6. Should this email subscription go to spam or be kept in the inbox?
Most people worry about writing their emails because most of the newsletter they receive are spamming information that repeats itself every time they are sent. They also care about privacy: if users receive mails from other companies they did not enroll, they will know it was you who gave their email addresses to others.
- Explain people that this will be a useful tool to get connected with what they expect to receive, and emphasize the fact that they will be sent emails from time to time (and tell them when they will receive them).
- Also explain them that you will keep privacy and that their emails will be safe with you.
7. Choose the right time
As we said before, annoying people will irritate them, so go step by step.
- First introduce them to your newsletters, then give them the chance to keep reading about you and interacting on your social networks. Then, that will be the right time to call them for the action you really want: buy your stuff!
When you think of marketing, Wegacha comes up! Keep track of our articles to know more about the things you need to improve your marketing strategies.
