Launching a Website: Do's & Don’ts not to Ignore
Publicado por Maria Virguez en
Everyone knows that starting a dream, whichever the dream is, is something difficult that requires time, patience, money, and a lot of courage. But most people who want to start that dream say that there’s not enough time or a lack of money, which lead them to a lack of patience and, of course, an evident lack of courage. Do you want to launch your website? Just do it! Now!
There are many fears to battle with when deciding to launch a website. And most of them are irrational, in fact, because they center their excuses on not being able to do it because of the time. People, if you want to start something, whatever it is, time will come out from any activity you are doing at the moment you want to start up.
Do you want the real stuff on how to launch a new website or redefine an old one? Well, you should continue reading this article.
1. Focus on narrow paths.
It’s awesome wanting to be a specialist on everything, but that’s impossible, unless you are the master of time and you have a backup account that lets you continue with your life without any difficulties.
However, in real life, you will see ordinary people who start their dream on what they like most, and they also may create a fusion between what they like and what they actually do (since not always it is possible to have both at the same time).
Why focusing on one single area, maybe two, is so difficult? Because people do not like focusing: most of them prefer just trying to launch a website with lots of info that people may not need, and that’s the first mistake not to make.
2. Delegate responsibilities and get everyone ready.
You need to know who will be in charge of what, inside and outside the website. You also need to schedule every hour of tasks with lots of time before, because they need to be done accurately and you won’t have enough time if you do it one day before.
- At least two weeks would be needed to know who writes which article, what time is the launch of the website and who will be in charge (with at least 5 articles already posted), and all the details previous to that promotion and later launch.
- Also make sure you know who will be part of the launch at its exact date, so you can tell them to be ready and set to make that launch the most successful one. Get their info, contact them, and make them know they are very important people playing a main role in this game.
3. Get ready for any difficult situation.
And have a backup plan. If it’s necessary, have plans B, C, D… and even Z!
- Ask your coworkers about possibly wrong scenarios and how they would solve them. That will be really helpful in case you have many people working with, and even if you work with only one more person, ask them how they would do in case of trouble.
4. Check every single thing from your website.
Don’t forget to turn off the adjustments of content and code, and then you will be able to begin the test. The features to be tested are:
- Speed
- Content (including Grammar, Spelling, Fonts, Format, and other characteristics).
- Pictures and videos.
- Responsiveness on mobile phones.
- Conversion paths.
A stress/load test will also be necessary if your website gets to have tons of traffic, to see if the number of visitors is overloading your capacity.
- And don’t forget to do all these tests at least an hour after you launch your website, so you can prove how well it is functioning.
5. Include a SSL certificate.
If you have it, you will make sure that hackers will not get your info. It will also encrypt your website and rank it in Google, because it is now part of its search ranking algorithm.
6. Configure your XML sitemap.
Create your XML sitemap with the most relevant links that your website needs. You will also need to optimize it for search, since crawlers will look for the most optimized parameters: if the opposite happens, they will ignore your content or leave it to dust.
7. Don’t forget to list your IP out from the traffic analytics.
If you don’t do it, you will have a long list of visitors that were only your graphic designer, your content creators or any other person from your team.
- Use filters and exclude the traffic from the IPs that work on your team, so you can know exactly who visits you without having disgusting surprises.
8. Be casual but confident.
Too many technical words will make your website look like an old lady trying to remember old, better times. Be fresh, natural, aggressive sometimes but not so many, and trust your capabilities of communicating things to the whole world.
9. Do not accept any ideas; only the best ones.
How would you know they are the best ones? Because you will have to know what people like and want before you offer something. Hear other ideas, as we said before, but choose only those ones that will make a change.
10. Check your content with your legal department or team.
You must be sure that your content is free from any infringement, let’s say copyright, trademark, duplicate content…you name it.
- And before doing this, make sure that your legal team has created a right Privacy Policy that describes how people can use your content and what data you will collect from visitors.
Are you going to miss the chance of being known from day 1? Contact Us and we will give you a prompt reply, so you can start having success even if your website has not launched yet, because Wegacha will help you in every single detail before, during, and after launch.
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