artTECA — Fusing art and fashion through ecommerce
We launched a new home for a limited-edition womenswear brand with exclusive designs.
artTECA is a womenswear brand offering limited edition apparel and accessories designed in collaboration with contemporary artists from around the world. They fuse art and fashion and give woman the opportunity to shop unique and exclusive designs, while also making an impact in art education with each purchase made.
With an underperforming website, artTECA approached Wegacha looking for an overhaul and new digital marketing strategy. Our focus was significantly driving more sales to their online store through a simplified user journey, and using other sales channels to reach more customers for their products.
Focusing on the information architecture and with simplification in mind, we designed a structured interface and put in place clear navigation to ensure a journey which guides the shopper to relevant content and items on the site. Target advertising, social media integrations, and email marketing were also used as part of the digital marketing strategy.
arTECA sales increased by 21% as a result. The new ecommerce website also provides access to insightful sales information via a comprehensive dashboard — helping the store owner make informed decisions for future revenue growth.
Working with Wegacha has been very beneficial for our e-commerce business. The site is so much more efficient, it is very easy to navigate both on desktop and mobile, and our customers love our interface more. That has given us much more traffic, lower bouncing rate and a higher conversion.Claudia and Flavia Giardinella, artTECA