artTECA — Fusing art and fashion through ecommerce

Overview

artTECA is a womenswear brand offering limited edition apparel and accessories designed in collaboration with contemporary artists from around the world. They fuse art and fashion and give woman the opportunity to shop unique and exclusive designs, while also making an impact in art education with each purchase made.

Problem

With an underperforming website, artTECA approached Wegacha looking for an overhaul and new digital marketing strategy. Our focus was significantly driving more sales to their online store through a simplified user journey, and using other sales channels to reach more customers for their products.

Solution

Focusing on the information architecture and with simplification in mind, we designed a structured interface and put in place clear navigation to ensure a journey which guides the shopper to relevant content and items on the site. Target advertising, social media integrations, and email marketing were also used as part of the digital marketing strategy.

arTECA sales increased by 21% as a result. The new ecommerce website also provides access to insightful sales information via a comprehensive dashboard — helping the store owner make informed decisions for future revenue growth.