artTECA is a women´s ready-to-wear apparel and accessory brand offering an exclusive collection of pieces that are printed with limited edition artwork by contemporary artists from around the globe. They fuse art and fashion and give women the opportunity to shop unique and exclusive designs, while also making an impact in art education with each purchase made.
The issue with artTECA was mainly that they were very low on online sales.
After revising the structure of their website, the essential weaknesses that needed to be attacked to make a so-needed transition in the brand’s low selling were: the webpage was to be redesigned: accessing lacked speed and poor compatibility, thus, biased potential customers would bounce off the site and look for another option elsewhere.
Our concrete steps to achieve the results we will show afterwards were the following: