Based in Chile, SouthAm is a full service manufacturing freeze-dry facility that processes only the best-quality produce and one of the few to offer BRC, Organic, Kosher, and Non-GMO certifications.
SouthAm's own line of freeze-dried fruit snacks, called Isofrut, uses state-of-the-art technology and its production is overseen every step of the way — producing the highest quality foods made from real fruits. By doing so, they bring people the best nutrients, right from the source — in a healthy, crunchy, bite-sized snack.
SouthAm knew that Isofrut has the potential to go international and they were particularly determined to expand to the United States. However, they were undecided regarding which marketing approach to take and was overwhelmed with factors such as consumption culture and language, brand protection, distribution and operational procedures, etc.