Once Isofrut built a solid name in national ground, they knew their brand had serious potential to go international, and so they did. Nonetheless, there was a market they were particularly resolute to expand to, the USA. They were full of doubts regarding which marketing approach to take, buyer personas, consumption culture and language, brand protection, distribution and operational procedures, etc.
Overwhelmed but determined, it is at that point when the client decides to contact us to work with them. After that, what we begun helping them comprehend the north-american market environment to come up with a plan to introduce the brand to the country.